In the World of Dating, It’s Time to Rethink the Ick by Sanna Balsari-Palsule, Ph.D

Source: Photo by Polina Zimmerman / Pexels

The ick is giving me the ick.

In a world of trending dating terminology, “the ick” has proven surprisingly enduring. Headlines like “Three Ways to Combat the Ick” or “Got the Ick?” continue to flood social media. On TikTok, there are a whopping 191.5 million videos tagged with the term. Reddit communities thrive on users swapping stories of ick-inducing moments, from wearing capris on a first date to running to grab sweets from a piñata. (How else is one supposed to do it?) Even Netflix’s latest rom-com series Nobody Wants This features Joanne (Kristen Bell) doing what she thought was impossible: getting over her new partner’s ick (although, let’s face it, when it’s Adam Brody, it shouldn’t be that hard).

And it’s not just online. The ick has fully woven itself into common discourse. I’ve lost count of the number of times I’ve overheard discussions of the ick. And, for the record, I’m not immune to it either; I may lambaste it professionally, but I caught myself saying it when a date repeatedly texted me “Oi” instead of Hello.

This year, the ick was one of 3200 new buzzwords to enter the Cambridge Dictionary. Originally coined by a Love Island contestant who used it to describe the breakdown of her relationship, the ick denotes a characteristic or behavior that elicits disgust or revulsion. Disgust, as it turns out, is a real, well-evidenced phenomenon: Psychological research shows us that it has a clear evolutionary purpose. It’s a survival mechanism that helped our ancestors avoid danger, from poisonous food to pathogens.

But somewhere along the way, our use of the ick became problematic.

To begin with, the ick has zero scientific basis. (While we’re at it, the same largely goes for our beloved ‘love languages’ and ‘dating flags.’) There’s plenty of rigorous, empirical research on the role of disgust—such as studies showing that women are more prone to experiencing it than men—but there’s no evidence that avoiding or succumbing to the ick has any bearing on short- or long-term relationship success or satisfaction. And yet it’s morphed into a catch-all term we use for anything that mildly irritates or irks us, whether it’s singing too loudly or walking too slowly in public.

The trouble is that one person’s quirk could easily be another person’s ick. When we start scrutinising a person—or a date—for potential icks, there’s no stopping us. We become hyper-judgmental, vigilant daters on a constant search for reasons to be ambivalent towards someone, or worse, to jump ship.

We’re not even reliable judges of the ick. As a psychologist, I am constantly preaching the dangers of cognitive biases. We may think we know ourselves, but our blind spots are ever-present. Take confirmation bias, when we may unfairly interpret a partner’s actions to reinforce our assumptions, or thehalo effect, when we let one positive impression (e.g. attractiveness) influence our overall view of a person. Relying on our perceptions of the ick is risky business.

But of all the problems with the ick, my biggest concern is that we’ve started using the term as a quick and dirty barometer for incompatibility. If a person gives us the ick by clapping when the plane lands, or wearing sunglasses indoors, it’s often game over. But these are not actual, meaningful measures of compatibility. These are what I call “nicks”— small annoyances or superficial quirks that, like proverbial paper cuts, heal quickly with time.

A true ick, on the other hand, should be something that genuinely disgusts us. A trait like extreme negativity or constant criticism, that’s an ick. So is being self-absorbed and quick to mock someone for their words or actions. Or refusing to take accountability and being defensive. Or stonewalling—withdrawing to avoid conflict. Research by relationship psychologist John Gottman has consistently found that these are the behaviours that can lead to the breakdown of a relationship—and so these are the icks we should be looking out for.

When we confuse nicks with icks, we lose sight of what’s actually important and our attention gets diverted to the wrong place. While quirks and annoyances can be overcome, the real work of building a relationship lies in addressing the traits and behaviors that truly affect its foundation.

So the next time you find yourself on a date cringing at someone’s insistence on saying gracias with a faux Spanish accent, pause for a moment. Is it a harmless nick, or is it a genuine ick that signals deeper incompatibilities? The distinction matters. Don’t let a distraction cause you to miss the bigger picture.

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